Clik here to view.
How Many Fortune 500 Companies Are Based in Seattle, Boise and Portland?
The 2013 Fortune 500 was just published and each major Northwest metro—Seattle, Portland and Boise—all ranked. As a region, Washington, Idaho and Oregon had eleven top companies making the list. While...
View ArticleClik here to view.
Ooooooooh Idaho
Why not take a break and cast yourself and your friends in a Toe-Tapping, Foot-Stomping, Hip-Hopping Ida-Ho-Down? Or, if you prefer, perhaps you and your family can become part of The Idaho Extremes....
View ArticleClik here to view.
OUTSIDE MAGAZINE lists Drake Cooper as the 11th best place to work in the U.S.
Yesterday, a representative from Outside Magazine called to let us know we made their Top One Hundred Best Places To Work list for a second year in a row! After a 26 ranking last year, this year I’m...
View ArticleClik here to view.
2013 Holiday Retail Sales Forecast
[ The now classic John Lewis holiday ad ] Since many retailers can receive between 20 – 40 percent of their sales during the holidays, tracking sales forecasts from Thanksgiving through the New Year...
View ArticleClik here to view.
Visitidaho.org Honored by Inspired Magazine
We’d like to thank our friends at Inspired Magazine for the shout-out on VisitIdaho.org. Being listed as one of the “most inspiring and well-designed travel sites” in the world alongside the country...
View ArticleClik here to view.
How Popular Has Sochi Been?
American Gold Medal Winner, and Idaho-born, Sage Kotsenburg is lifted into the air by Silver Medal winner Staale Sandbech from Norway in a very classy Olympic moment. Media outlets are beginning to...
View ArticleClik here to view.
The Largest Ever Gap Between Trust in Business and Trust in Government
Last week, Drake Cooper was invited to hear Edelman Seattle report the findings of the 2014 Trust Barometer. This long-running survey, fielded by the world’s largest independent PR firm, is the premier...
View ArticleClik here to view.
Why Zillow Started Investing in Advertising and Found Its Way Home
Every year the Puget Sound American Marketing Association hosts MarketMix in Seattle. It’s the largest marketing conference in the Northwest and this year top marketers from Nordstrom, T-Mobile, Nike...
View ArticleClik here to view.
Make Every Summer Count
Idaho understands that some of the best family time happens during summer and sometimes the best way to bring a family closer is by getting away. Tapping the latest Travel Effect research from US...
View ArticleClik here to view.
2014 Rockie Awards Roundup
364 days of the year, the advertising industry and her minions toil and torment our collective creative soles. We spend these days critiquing our work, scrutinizing the strategy, contemplating the...
View ArticleClik here to view.
A Lifetime of Adventures
Two weeks ago during the closing lunch of Idaho’s Conference on Recreation and Tourism in Sun Valley, Drake Cooper’s own Bill Drake was awarded the 2014 Lifetime Achievement Award for Excellence in...
View ArticleClik here to view.
Making Jewelry Refreshingly Different
In the fall of 2013, Drake Cooper began a bright partnership with Harry Ritchie’s, a northwest family-owned jeweler with 16 locations across Oregon, Idaho, Washington and California. 58 years ago,...
View ArticleClik here to view.
Bronco…errr Albertsons Stadium
If you attended the Boise State University Bronco football home opener I guarantee you noticed that Albertsons was a key BSU Bronco sponsor. What Albertsons did with their presence at the stadium was...
View ArticleClik here to view.
Sun Valley Film Festival
On this weirded out, sometimes joyous, sometimes hard to understand planet we all cling to, I wonder if storytelling was embraced somewhere along our evolutionary path as some sort of necessary coping...
View ArticleClik here to view.
Internships at Drake Cooper
The largest advertising internship in Idaho is back. Hundreds of resumes are submitted each and every year for the most competitive advertising internship in the state with only 6 people being...
View ArticleClik here to view.
WIN a 5-day Pass to Treefort Music Fest
The day of shameful tune atonement has come. Trade in your abominable and regretful tune decisions—on vinyl, CD, cassette or 8-Track—for a chance to win a 5-Day General Admission Pass to Treefort....
View ArticleClik here to view.
18 Summers of Fun
Mid-April finds many of us counting down the days to summer vacation and taking time off from work or school. For active families, finding that work/fun balance is always in flux, but summer is that...
View ArticleClik here to view.
Award Shows Matter (drops the mic)
Prince, the artist once formally known as,—and finally re-known as—Prince, once declared in D.M.S.R. that he didn’t care to win awards. Instead, he’d rather have more than his fair share of “Dance,...
View ArticleClik here to view.
Farm Fresh
In a world where claims like “fresh”, “healthy” and “all natural” are tossed around like pasta primavera, how does one truly define what these words mean? I recently pondered the meaning of the word...
View ArticleClik here to view.
Seattle Follows Only New York For Top Ad Spending Brand Headquarters
This summer AdAge released its list of leading national advertisers. Each top marketer was ranked–from P&G, to Disney, to Nissan–by their total US ad spending. Among the largest 40 advertisers, the...
View Article
